Digital Marketing Manager

About the job

Location: Lake Gardens, Kolkata

Job Type: Full-time

Experience: 2–5 years

Job Overview:

We are seeking a results-driven SEO Expert & Digital Marketing Manager to lead our online growth strategy. This role involves optimizing our website for search engines, managing and executing digital marketing campaigns, and overseeing website updates through WordPress. The ideal candidate is proactive, analytical, and creative, with a deep understanding of digital trends.

Key Responsibilities:

• Develop and implement SEO strategies to improve website ranking and organic traffic
• Conduct keyword research, competitor analysis, and on-page/off-page optimization
• Monitor, analyze, and report website performance using SEO tools (Google Analytics, Search Console, SEMrush, etc.)
• Manage and update website content using WordPress (including Elementor and WooCommerce)
• Plan and execute digital marketing campaigns across social media, Google Ads, and Meta Ads
• Manage and grow presence on Instagram, Facebook, LinkedIn, and other relevant platforms
• Create and manage content calendars aligned with brand and campaign goals
• Stay updated with the latest SEO and digital marketing trends to ensure best practices
• Ensure timely delivery of high-quality campaigns and measurable results

Requirements:

• Proven experience in SEO and digital marketing
• Proficiency in WordPress (Elementor, WooCommerce preferred)
• Strong knowledge of Google Ads, Meta Ads, and social media advertising
• Familiarity with SEO tools such as SEMrush, Ahrefs, or Moz
• Excellent analytical, communication, and project management skills